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Japan Traditional Craft Revitalization Contests

The 2024 Craft Leaders have been selected.

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Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.

What's New

2026/06/15

Contest

As part of its ongoing efforts to strengthen the preservation and revitalization of traditional crafts, JapanCraft21 is reviewing the structure and administration of its competition programs. Consequently, the Japan Traditional Kogei Revitalization Contest will not be held in 2026.

2026/06/01

Presentation

We are pleased to announce that an online presentation hosted by JC21 has been scheduled.

Date and Time: North America West Coast: Wednesday, June 24, 5 pm / North America East Coast: Wednesday, June 24, 8 pm

Theme: Part II - Japanese Bamboo Baskets: 21st Century Artists (new presentation)

Please check here for details on how to participate.

2026/05/01

Presentation

The JSNC Presentation has been scheduled.

Date and Time: 9:00 AM JST on June 2nd Topic: Modern Metalwork

Please check here for details on how to participate.

2026/01/20

Media

Beimel appeared on NHK World's "History Uncovered In-ro: Samurai Style." You can watch it via the link below.

History Uncovered In-ro: Samurai Style

2025/06/20

Media

Beimel appeared on NHK World's Core Kyoto. You can watch it via the link below.

Foreign Residents: Infusing New Life into Tradition

Japan Traditional Craft Revitalization Contests

JapanCraft21 holds the Japan Traditional Craft Revitalization Contest with the aim of helping traditional crafts thrive again in the 21st century. For each contest, ten exceptional individuals (or groups) with outstanding ideas, talent, achievements, and passion are selected as craft leaders, and support is provided to help them realize projects that will revitalize the crafts they are involved in.

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Reviving Japanese Crafts in the 21st Century

Japanese craft culture is known for producing world-class artisanal goods based on centuries of refined wisdom and accumulated techniques. However, in recent years these crafts have deteriorated to a worrying degree. While tens of thousands of artisans are still active today, many are reaching retirement age, and it is a fact that younger generations are not inheriting their techniques. In addition, the artisans who support these crafts by creating materials such as special dyes and pigments, as well as tools such as brushes and paintbrushes, are also disappearing.

JapanCraft21 is a non-profit organization that aims to halt the decline of traditional Japanese crafts and bring them back to prosperity in the 21st century. It was founded in 2018 by foreigners residing in Japan and abroad, as well as Japanese people, who were inspired by Japanese craft culture.

Our Alliances

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What You Can Do

We have opportunities beyond donating to help support the arts. 
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